Luan Wise

Luan Wise

United Kingdom
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About

If you’re looking for a highly qualified and experienced marketer with a passion for all…

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Experience

  • Luan Wise Graphic

    Luan Wise

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    Gloucester, United Kingdom

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    Portishead, Bristol

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    Cheltenham

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    Gloucester

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    Devon / London

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    Cambridge

Education

Licenses & Certifications

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Publications

  • The Future of Charity Marketing (Chapter 5: Social Media Marketing in an Ever-Changing Landscape)

    Routledge

    Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service…

    Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors.

    This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing.

    Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.

    Other authors
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  • Smart Social Media: How to grow your business with social media marketing

    Bloomsbury Business

    You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.

    Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research,…

    You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.

    Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

    Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.

    Other authors
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  • Using Social Media for Work: How to maintain professional etiquette online (Business Essentials)

    Bloomsbury Business

    Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers.

    Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social'…

    Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers.

    Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work.

    Using Social Media at Work is an easy to read, pocket-sized guide that can be dipped into for advice, tips and guidance - perfect for reading in a lunch break or on a commute. It is the ultimate etiquette guide for anyone nervous about using social media in professional settings, including: top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help.

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  • Planning for Success: A practical guide to setting and achieving your social media marketing goals

    Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analyzing your competition, this book equips you with the essential tools for success.

    Learn to captivate your audience through compelling storytelling, create content calendars, and optimize your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to…

    Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analyzing your competition, this book equips you with the essential tools for success.

    Learn to captivate your audience through compelling storytelling, create content calendars, and optimize your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.

    Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.

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  • How Social Media Platforms Are Supporting the Climate Change Conversation, and How Businesses Can Get Involved

    As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just better, but also greener. Concern over climate change has risen dramatically since the 2015 Paris Agreement, as governments, businesses and individuals recognise climate change as a global priority that can only be tackled by working together.

    With government leaders from around the world meeting in Glasgow in November for the COP 26 summit on…

    As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just better, but also greener. Concern over climate change has risen dramatically since the 2015 Paris Agreement, as governments, businesses and individuals recognise climate change as a global priority that can only be tackled by working together.

    With government leaders from around the world meeting in Glasgow in November for the COP 26 summit on climate change, I had a look at how the social media platforms have responded to climate change, and what opportunities and challenges the climate change conversation offers to the business community.

    See publication

  • How Social Media Platforms Reacted to Covid19: Challenges and Opportunities

    As Covid-19 ricocheted around the world, nationwide lockdown and social isolation changed the way that we communicate. Existing marketing plans were all put on hold as events were cancelled, offices lay empty and high streets were deserted.

    During this period, social media use increased dramatically and the big platforms – LinkedIn, Facebook, Twitter and Instagram – reacted fast, introducing many new features.

    This is a guide summarising the key changes and highlighting some of…

    As Covid-19 ricocheted around the world, nationwide lockdown and social isolation changed the way that we communicate. Existing marketing plans were all put on hold as events were cancelled, offices lay empty and high streets were deserted.

    During this period, social media use increased dramatically and the big platforms – LinkedIn, Facebook, Twitter and Instagram – reacted fast, introducing many new features.

    This is a guide summarising the key changes and highlighting some of the opportunities they present for organisations.

    See publication

  • B2B Social Selling Strategy Best Practice Guide (contributor)

    Econsultancy

    See publication

  • The Social Media Planner

    Recognised by The Independent as one of the '9 best books for entrepreneurs'

    See publication

  • Relax! It's Only Social Media.

    My self-published book received a National Indie Excellence Award, 2016

    See publication

Courses

  • Train the Trainer with ATD (Association for Talent Development)

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Honors & Awards

  • PRCA Dare Awards - Winner

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    Low Budget Campaign Category Award Winner for Dishmatic's Breast Cancer Awareness Campaign.
    Working alongside Target Group to support activity across social media.

    Instagram and Facebook pages turned pink for the month with posts sharing useful and educational information from the charities; Against Breast Cancer in the UK, Young Pink Sisters in Australia and Breast Cancer Ireland.

    A weekly, pink-themed competition on Instagram asked people to take on different cleaning…

    Low Budget Campaign Category Award Winner for Dishmatic's Breast Cancer Awareness Campaign.
    Working alongside Target Group to support activity across social media.

    Instagram and Facebook pages turned pink for the month with posts sharing useful and educational information from the charities; Against Breast Cancer in the UK, Young Pink Sisters in Australia and Breast Cancer Ireland.

    A weekly, pink-themed competition on Instagram asked people to take on different cleaning challenges and share their photos. As well as tying into the pink theme of Breast Cancer Awareness Month, it also tapped into the popular cleaning trend of Pink Wednesday. Collaborating with two micro-influencers helped to boost the number of entries. The #DishmaticPinkChallenge had four weekly winners with everyone who took part during the month entered into a prize draw to win a bumper pink cleaning prize bundle.

    Brew for Breast Cancer; a virtual tea party also encouraged the cleaning community to get together (while adhering to coronavirus restrictions), supporting the campaign and encouraging further UGC content.

  • 9 best books for entrepreneurs

    The Independent Online

    Article featured 'The Social Media Planner 2018'

  • National Indie Excellence Award for Relax! It's Only Social Media

    https://www.indieexcellence.com/

  • 42 under 42

    Insider Magazine (South West)

    Each year Insider's 42 under 42 showcases the region's brightest business talent. The class of 2015 celebrates young entrepreneurs from a diverse industry spectrum across the South West.

  • LinkedIn Best Connected (Top Five Marketer)

    LinkedIn

    To celebrate International Women's Day (March 8th), LinkedIn UK identified the most engaged women on LinkedIn.

  • Top 50 Creative Freelancers

    The Drum

Organizations

  • Academy of Marketing

    Member

    - Present

    The Academy of Marketing is a Learned Society catering for the needs of marketing researchers, educators and professionals. The organisation’s primary purpose is the advancement of Marketing knowledge as a rounded discipline and profession.

  • The Trussell Trust

    Social Media Advocate / Social Media and Communications Volunteer (Cirencester)

    - Present

    The Trussell Trust supports a network of food banks across the UK, supported by thousands of volunteers. Each provides emergency food to people in crisis, and additional support to help tackle the root causes that sweep people into poverty and build people’s resilience, so they are less likely to need a food bank in the future.

  • IPSE

    Ambassador

    - Present

  • GFirst LEP

    Member - Business & Professional Services Sector Group

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    The aim of the GFirstLEP Business & Professional Services sector group is to work collectively as an Enterprise Review and Investment Committee providing views and feedback on enhancing the quality of pipeline project proposals received by the LEP for consideration for future funding opportunities.

  • Read Easy Cheltenham and Gloucester

    Secretary

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    In the UK 2.5 million adults cannot read. More than 7% are only able to pick out some words in simple texts which makes everyday tasks and most employment very challenging. Read Easy is a not-for-profit organisation that recruits, trains and supports volunteers to give one-to-one tuition to adults who struggle with reading.

  • Chartered Institute of Marketing (CIM)

    Vice Chair of the South West Regional Board and Chair for Gloucestershire

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    A local and regional role, supporting the objectives of the Chartered Institute of Marketing in providing strategic leadership to best meet the needs of members and the wider marketing community. I was responsible for the events programme in the region; understanding the learning & development needs of marketers and creating opportunities for CPD.

  • Direct Marketing Association (DMA)

    Regional Board Member (West & Wales)

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    The Direct Marketing Association (DMA) has a number of specialist councils and committees, each representing a specific sector, media channel or geographical region within the UK direct marketing industry. As well as representing the South West region, I was a judge for the DMA Awards.

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