ClientEarth warns against KLM greenwashing

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We’re sending a warning letter to 71 airlines over potential greenwashing, after KLM’s loss in court. After KLM's greenwashing was found illegal earlier this year, in a case taken by Fossielvrij NL and Reclame Fossielvrij that we supported, we’re sending a legal warning letter to 71 other airlines operating out of Schiphol airport, including: ✈ Ryanair  ✈ Lufthansa  ✈ Delta  ✈ American Airlines  ✈ British Airways  ✈ Easyjet  ✈ Etihad  ✈ Cathay Pacific Airways  ✈ Qatar Airways  ✈ Singapore Airlines  ✈ Turkish Airlines The letter warns that they should not be promoting common industry claims about ‘sustainable aviation fuels’, ‘offsetting’ and ‘net zero by 2050’ as they are likely to be unlawful.  ClientEarth greenwashing lawyer Johnny White said: “The misleading sustainability claims pushed by KLM and found unlawful by the Dutch Court come straight from the wider industry’s greenwashing playbook to keep air traffic growing as the climate crisis escalates. “Airlines continuing to promote these misleading messages do so in breach of the law. The Dutch ruling set clear red lines for the aviation sector’s climate PR strategy. Failing to abide by them exposes airlines to legal action from a range of actors, from civil society, to consumers, regulators and even competitors.” Read more 👉

David Starley

Group Climate Lead at Babcock | edie 30 under 30 | Co-founder of The Green Runners CIC

1y
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Having made a promising start environmentally, let's hope our new sustainable, Eco-friendly Labour government tackles ghost fights in and out if the UK - a despicable practice that no government before has stamped down on.

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JD F.

Founder / Marketing Director of The Rad Universal Group Rad-UniversalEstates.com and Rad-UniversalMedia.co.uk #GetShitDone, The Global Awareness Campaign. GoodGuys.Live. SurfPunk.World #Enjoy #Earth #Responsibly

1y

Nice work. Please keep up the pressure. From the Good Guys at Rad-Universe.com

We applaud the initiative to hold airlines accountable for greenwashing practices. At Kora, we believe in genuine and transparent sustainability efforts. The recent ruling against KLM sets a precedent that misleading sustainability claims won't be tolerated. However, it's important to recognise the difference between misleading claims and legitimate efforts to manage carbon emissions. At Kora, we focus on accurate carbon emission reporting and accounting, enabling individuals and businesses to earn Kora tokens to offset their emissions responsibly. We support the move to send warning letters to airlines, urging them to avoid false claims about 'sustainable aviation fuels' and 'net zero by 2050'. Transparency and accuracy in sustainability practices are crucial. Let's work together for a truly sustainable future.

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Jellien Roelofs

Green Claims & Ecolabel Legal Expert || Helps prevent greenwashing for purpose-driven companies

1y
HOPE Byrd

Satellite Freelancer currently orbiting @Space4All @LP Brussels

1y

👏 👏 👏 🌱

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