Global Business Innovation Programme: Digital Health, USA

To apply for this programme, you must:

• Be a UK based innovation-led company with ambitions to grow and internationalise
• Be a company with fewer than 250 employees
• Be CEO, Founder or senior decision maker and able to attend and complete all activities

We would welcome applications from businesses developing innovative digital health, AI, data driven and emerging technologies in the following areas:

• Primary Care
• Women’s Health
• Mental & Behavioural
• Healthy Aging & longevity
• Chronic condition management

According to a recent McKinsey & Company article, realignment of the US healthcare system is being accelerated to better address the population’s chronic-disease burden. This transformation is prompted by changes in consumer preferences, technology adoption, policy direction, reimbursement, and investor appetite. Consumers are demanding greater access to care and a more seamless experience. Virtual health has experienced substantial growth since the pandemic, with the numbers of telehealth visits in October 2021 remaining more than 1,300% higher than before the pandemic. Advances in medical technology, including wearable devices, are seen as creating self-service opportunities that can also reduce the number of patient touchpoints needed to deliver care. Technologies such as remote patient monitoring support the blending of automated, virtual, and home-based care delivery, which could extend the time between clinical touchpoints and detect health issues earlier. Spending on home or remote care could grow to an estimated $265 billion or more by 2025. Healthcare remains a top-three investment area, with more than 10% of committed funds in 2021 earmarked for healthcare.

What is the cost?

Innovate UK will fund and organise flights, accommodation, in-market travel, and conference fees for successful applicants. Innovate UK will also pay for any reasonable adjustments throughout the initiative.

Only one representative from each company will be funded. On acceptance to the initiative a commitment fee of £1000 will be obtained from each delegate, which will be refunded on completion of the full activities and agreed action plan. Non-completion after formal acceptance may result in forfeiting some or all the commitment fee.

• Explore digital health opportunities in the US
• Get a better understanding of the challenges and opportunities of doing business in USA
• Gather insight on what is required to take a digital healthcare solution to market
• Engage with potential innovation collaborators, partners, and develop your network in the UK, USA, and globally
• Improve your company value proposition to international partners

Watch the briefing event held on 13 May 2025.

Applications close 8 June 2025. Click here to apply.

Get ready workshop: 17 – 18 September 2025

Visit the market: 18 – 24 October 2025

Exploit the opportunity workshop: 22 January 2026

For more information, assistance with your application or to discuss accessibility needs, please contact the global team at global1@innovateukedge.ukri.org.