WTR

$2.8 billion NIL hearing could redefine future of athlete compensation

A California court hearing on a $2.8 billion settlement against the NCAA could have profound implications for sports and IP valuation.

New UK consumer laws could help fight lookalikes, says British Brands Group director

A new consumer enforcement regime threatens swift action and heavy sanctions against businesses engaged in unfair commercial practices, including the promotion and sale of lookalike products.

Legal Updates

European Union Latest

Acquired distinctiveness of colour marks in the EU: (still) an uphill struggle
Switzerland Latest

Federal Administrative Court rejects VERO for aluminium goods as merely descriptive
Turkey

Long-awaited secondary legislation for administrative revocation of trademarks finally published
European Union

General Court annuls EUIPO decision in DIALOGA dispute

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Suspicious websites claiming to be USPTO; US common food names bill; ambitious UK AI think tank proposals; and much more

Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Why trademark litigation could carry more financial risk than you realise

A new study finds that stock prices can respond negatively when a company files a trademark suit.

EUIPO rejects IBM mark application; Under Armour obtains cancellation; Oasis brothers secure image rights – news digest

In our latest round-up, we look at Perplexity AI targeting a rival's “sham” website, major retail brands joining the Intraverse Web3 platform, and more.

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Analysis

UK think tank report argues “copyright law alone is insufficient” in the world of genAI

A new report by the Tony Blair Institute for Global Change proposes an ambitious programme to help position the United Kingdom as a leader in AI development and the creative industries.

Exclusive investigation uncovers worrying increase in suspicious websites claiming to be USPTO

A new investigation from WTR has identified nearly 150 active websites that use the term ‘USPTO’ within the domain string.

Bipartisan US lawmakers reintroduce bill to protect ‘common’ food names as Trump tariffs shake up world trade

The SAFETY Act has been reintroduced to enable free use of names such as ‘parmesan’ and ‘feta’ the same week a 20% tariff is slapped on EU goods entering the US.

Long Read

Chinese filing activity at the USPTO: a data deep dive

Chinese applicants have filed almost 1 million US trademark applications in the past 10 years, with …

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Reports

Data & Tools

Rankings

Featured from Insight Guides

Addressing the IP dispute resolution paradox: combining mediation with arbitration and litigation

Featured in The Guide to IP Arbitration - Third Edition

While seasoned IP practitioners tend to focus on adjudicative processes, non-adjudicative processes can help reduce the time and …

A closer look at patent pools amid India’s growing prominence on the global monetisation stage

Featured in Inside India’s IP Market: a Guide 2025

Patent pools are still relatively new in India, but as the country is quickly becoming a key player …

Responding to online counterfeiters within the context of social media in China

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

While China’s E-Commerce Law has clarified platform and e-commerce operators’ legal obligations in the fight against counterfeiting, how …

Market Insight

Updates from an international team of correspondents who report on recent developments in trademark law and practice in their home jurisdictions, as well as strategic issues and those relating to brand protection, portfolio management and value creation.

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