A red bicycle next to a blue New Balance backpack in front of a beige background. A red bicycle next to a blue New Balance backpack in front of a beige background.

Back to school sale

Back to school sale

Now through August 18th, get up to 20% off select shoes and up to 25% off select clothing and accessories with BTSSALE at checkout.

Now through August 18th, get up to 20% off select shoes and up to 25% off select clothing and accessories with BTSSALE at checkout.

Valid on newbalance.com from August 12, 2025 through August 18, 2025 with BTSSALE at checkout. Exclusions apply. Can’t be applied to previous purchases of gift cards and cannot be redeemed for cash or used in combination with any other offer.

Shoes
Kid with its foot on a stack of books.
Clothing
Graphic t-shirt hanging on a red chair.
Accessories
Backpack sitting in front of a bicycle.
New arrivals
Student trying to balance himself on a bench.
Limited time only - enjoy no sales tax.

Based on your state's sales tax holiday restrictions.

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A runner in a grey shirt and blue shorts with neon green shoes.
The RC Short
Young lady wearing blue tights and white shirt with a blue hat. 
Graphic shop
A couple wearing light blue and grey sweats while talking to each other.
Matching sets
A runner in a grey shirt and blue shorts with neon green shoes.
The RC Short
Young lady wearing blue tights and white shirt with a blue hat. 
Graphic shop
A couple wearing light blue and grey sweats while talking to each other.
Matching sets
Young kid sitting on a red chair holding a red paper airplane. Young kid sitting on a red chair holding a red paper airplane.

The 574

The 574

Worn by anyone.

Worn by anyone.

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Discover the perfect blend of timeless style, quality, and performance. Shop New Balance shoes, sneakers, and athletic wear.