Sergio Guerreiro

Sergio Guerreiro

Lisboa, Lisboa, Portugal
17 mil seguidores + de 500 conexões

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Sobre

I’m currently Senior Director for Strategy & Knowledge Management at Turismo de Portugal,…

Atividades

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Experiência

  • Gráfico Turismo de Portugal

    Turismo de Portugal

    Lisbon, Portugal

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    Paris Area, France

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    Madrid, Community of Madrid, Spain

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    Carcavelos, Portugal

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    Lisboa

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    Madri, Comunidade de Madrid, Espanha

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    Lisboa

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    Carcavelos, Portugal

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    Carcavelos, Cascais

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    Brussels Area, Belgium

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    Lisbon Area, Portugal

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    Geneva Area, Switzerland

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    Lisbon Area, Portugal

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    Paris Area, France

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    Lisbon Area, Portugal

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    Lisboa

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    Lisbon Area, Portugal

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    Lisbon Area, Portugal

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    Lisbon Area, Portugal

Formação acadêmica

  • Gráfico INA, I. P.

    INA, I.P.

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    The AI Business School AP - Executive Training Program in Artificial Intelligence (AI) - is a landmark at the forefront of training Public Administration in Portugal in this matter. Promoted by INA, within the scope of the Impulso Digital Consortium for Administration, the course is taught by six leading Higher Education institutions: FCT-UL, ISCTE, ISEG, Nova IMS, PBS, IST
    This innovative training program aims to equip Public Administration leaders with the necessary skills to develop…

    The AI Business School AP - Executive Training Program in Artificial Intelligence (AI) - is a landmark at the forefront of training Public Administration in Portugal in this matter. Promoted by INA, within the scope of the Impulso Digital Consortium for Administration, the course is taught by six leading Higher Education institutions: FCT-UL, ISCTE, ISEG, Nova IMS, PBS, IST
    This innovative training program aims to equip Public Administration leaders with the necessary skills to develop strategies that value the potential of AI in their organizations, teams and projects.

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    Agile learning solutions that respond to the challenges of the future, based on current examples or future references.

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    The evolution and introduction of new technologies is rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware by the new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands or products.

    Thus, it is imperative that the companies reassess their business models in order to keep on the frontline with…

    The evolution and introduction of new technologies is rapidly changing the way we communicate and make business. These new tools impose a change in the Marketing paradigm. Consumers are becoming more prepared and aware by the new media channels and social networks. In addition, consumers play an intervening role with regard to what is said about a company, brands or products.

    Thus, it is imperative that the companies reassess their business models in order to keep on the frontline with regard to competitiveness, and simultaneously meeting the customers needs and other stakeholders. This program focuses on strategic digital marketing management, and its integration with communication on its traditional models, establishing a parallel between knowledge and the best practices of the market.

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    Atividades e grupos:Tourism Destinations' Competitiveness

    Research topic: Destination Competitiveness; Urban Tourism

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Licenças e certificados

Publicações

Projetos

  • Destination Watch

    Destination Watch is the network of Regional Sustainable Tourism Observatories in Portugal, covering all regions in Portugal with the goal to support the transformation of tourism destination management through data and knowledge sharing. A collaborative network between Turismo de Portugal, the 7 regional Destination Management Organization and Universities and Research Centers.

    Outros criadores

  • Alentejo Sustainable Tourism Observatory (ASTO)

    - o momento

    Alentejo Sustainable Tourism Observatory (ASTO) is a project that aims to measure and monitor tourism sustainability development in Alentejo region and results from a partnership between Turismo do Alentejo, ERT, Turismo de Portugal, I.P., University of Évora, the Polytechnic Institute of Portalegre and the Polytechnic Institute of Santarém. ASTO is a member of UNWTO’s INSTO Network.
    https://twitter.com/UNWTO/status/955807103754604547

    Outros criadores

  • Tourism 4.0 | Fostering Innovation in Tourism

    - o momento

    Tourism 4.0 is an initiative developed by Turismo de Portugal that aims at promoting entrepreneurship, support travel and tourism startups as well as foster innovation in tourism in the country. Under this initiative, Turismo de Portugal acts as an advisory body and coordinator by promoting the establishment of alliances and partnerships between the different agents, facilitating the access to funding and offering training and strategic advices to SMEs´. As a result, several initiatives have…

    Tourism 4.0 is an initiative developed by Turismo de Portugal that aims at promoting entrepreneurship, support travel and tourism startups as well as foster innovation in tourism in the country. Under this initiative, Turismo de Portugal acts as an advisory body and coordinator by promoting the establishment of alliances and partnerships between the different agents, facilitating the access to funding and offering training and strategic advices to SMEs´. As a result, several initiatives have been launched since the creation of the programme, contributing to the fostering of an active entrepreneurial environment in Portugal.

    Ver projeto

  • TravelBI@Turismo de Portugal

    - o momento

    Knowledge Management & Market Analysis Plataform by Turismo de Portugal

    Outros criadores
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  • Smart Open Lisboa

    Your unique chance to get your Startup to redefine and improve the city life in Lisbon. Smart Open Lisboa
    targets projects that use or contribute to open data.

    Outros criadores
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  • WiTH África

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    The Nova SBE Westmont Institute of Tourism and Hospitality (WiTH) partnered with Nova SBE’s Data Science Knowledge Center (DSKC) to develop the most comprehensive platform about tourism in Africa: The Nova SBE WiTH Africa.
    The project aims to create and share tools and knowledge to study the evolution of the tourism industry in Africa and support its sustainable development. It will provide an extensive set of data and translate it into actionable insights fundamental for the different…

    The Nova SBE Westmont Institute of Tourism and Hospitality (WiTH) partnered with Nova SBE’s Data Science Knowledge Center (DSKC) to develop the most comprehensive platform about tourism in Africa: The Nova SBE WiTH Africa.
    The project aims to create and share tools and knowledge to study the evolution of the tourism industry in Africa and support its sustainable development. It will provide an extensive set of data and translate it into actionable insights fundamental for the different stakeholders.

    Outros criadores
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  • Nova SBE Westmont Institute of Tourism & Hospitality

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    A partnership between Nova SBE and the Westmont Hospitality Group aimed at leveraging management and leadership skills in the tourism and hospitality industry while preparing young leaders to drive innovative and competitive organizations. Its mission is to inspire and prepare the leaders of tomorrow in all industries by using hospitality principles and mindset as an approach to provide service excellence and drive innovative and sustainable customer-centric organizations.
    A 10 Must-watch…

    A partnership between Nova SBE and the Westmont Hospitality Group aimed at leveraging management and leadership skills in the tourism and hospitality industry while preparing young leaders to drive innovative and competitive organizations. Its mission is to inspire and prepare the leaders of tomorrow in all industries by using hospitality principles and mindset as an approach to provide service excellence and drive innovative and sustainable customer-centric organizations.
    A 10 Must-watch International Management Hospitality Institute 2022 by Higher Education Digest.
    #1 Best Masters program in Hospitality Management 2025 by Eduniversal (6th in 2024)

    Outros criadores

  • Tourism Innovation Lab

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    Tourism Innovation Lab is an academic blog of collaboration between teachers and students of the Universidade Europeia | Laureate International Universities

    Outros criadores
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  • Portugal Wifi

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    Providing wifi access in Portugal's historical centres

    Outros criadores

  • Tourism Innovation Competition

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    The Lisbon MBA and Turismo de Portugal jointly launched a worldwide competition of ideas and technology – the Tourism Innovation Competition – which will reward the most innovative solution to measure the behavior of tourists in the countries and / or cities they visit. The competition aims to help design the behavior of tourists and simultaneously promote innovation, entrepreneurship and knowledge sharing in the tourism sector, taking into consideration that the identity of The Lisbon MBA is…

    The Lisbon MBA and Turismo de Portugal jointly launched a worldwide competition of ideas and technology – the Tourism Innovation Competition – which will reward the most innovative solution to measure the behavior of tourists in the countries and / or cities they visit. The competition aims to help design the behavior of tourists and simultaneously promote innovation, entrepreneurship and knowledge sharing in the tourism sector, taking into consideration that the identity of The Lisbon MBA is also based on these three characteristics.
    For further info http://www.thelisbonmba.com/news/tourism-innovation-competition/;

    Outros criadores
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Idiomas

  • Portuguese

    Nível nativo ou bilíngue

  • English

    Nível avançado

  • Spanish

    Nível básico a intermediário

  • French

    Nível básico a intermediário

  • Italian

    Nível básico

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