Sergio Guerreiro

Marketing Territorial

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Discover the Power of InvestPorto's Business Explorer: Unveiling Porto's Market and Industries 🗺 Swipe through to uncover: 1️⃣ Key industry statistics 2️⃣ Market trends and growth areas 3️⃣ Economic indicators 4️⃣ Investment hotspots Porto is not just a city; it's a hub of innovation, growth, and endless possibilities. Dive into the numbers and see why Porto is the perfect place for your next business venture. 👉 Ready to explore further? https://lnkd.in/dVUqdqDC

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The use of humor in graphic design and marketing is a proven technique for capturing attention and establishing an emotional connection with the audience. As Milton Glaser famously said, "There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for." Incorporating appealing colors, simple illustrations, and a good joke can transform a straightforward design into something remarkably effective. Aaron Draplin emphasizes that simplicity in design allows the core message to shine, while humor can soften communication, making it more accessible and memorable. This approach not only humanizes the brand but also enhances message retention, significantly increasing engagement and shareability. Therefore, a well-executed, humorous, and visually appealing design is not just aesthetic but also strategic and functional, contributing to the overall success of the marketing campaign.

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Interesting insight from Gartner's Workplace Integrity Insights & Tools! Advancing Workplace Integrity and Compliance can increase up to 12% employee productivity! #Portobusinessschool #Makechangehappen #Corporatesocialresponsibility #Sustainability #Ethics #UniversidadedoPorto Jose Esteves Patricia Lopes Luís Garrido Marques

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#NewSpacePortugal joined the Economist Impact 2nd #SpaceEconomySummit last week to share how Portugal is positioning itself to become a leading #space hub in Europe, focused on downstream applications and driven by initiatives such as the #AtlanticConstellation. 🎥 Catch the highlights of Executive Director Emir Sirage interview here 👇🏻

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🌍 AICEP President Ricardo Arroja participated yesterday at Web Summit Lisbon to present Portugal as a country committed to sustainable economic growth and technological innovation. During his intervention, he highlighted the essential role of collaboration between the public and private sectors in addressing global challenges and promoting the development of sustainable solutions for a more prosperous future. 🗣 Ricardo Arroja also underscored AICEP's significant geographical reach and strong engagement with Portuguese and foreign companies. He explored the fundamental role of public policies in attracting investment and identifying the sectors and technologies that require the Agency’s attention and support. Areas such as quantum technologies, biotech, advanced materials, and blockchain were highlighted as key examples of sectors AICEP actively supports, ensuring that the most promising technologies are identified and nurtured early. The AICEP President also emphasised the need to support and promote future technology. He stressed that Portugal must continue to focus on advancing emerging technologies to remain competitive in the global economy. The AICEP President further discussed the growing importance of capital markets in promoting sustainable investments and innovation, alongside the critical role of AICEP in helping Portuguese companies adapt to a rapidly changing global economic landscape. AICEP continues to promote initiatives such as Portugal to Take Off, the ESG Exporting SMEs Programme, and Exportar Online, ensuring that Portuguese companies position themselves as global leaders in innovation and sustainability. Alongside the Web Summit, AICEP hosted an exclusive networking event at the Suspenso | Lisboa Rooftop, bringing together decision-makers from major Portuguese companies and potential foreign investors who have placed Portugal on their shortlist for investment. Since the first edition of the Web Summit in Portugal, AICEP has organized this invitation-only gathering to promote Portugal as a premier destination for nearshore and outsourcing initiatives. 🖥 Themed "Portugal as a Tech Hub," the event focused on attracting international corporations already established in Portugal or considering the country for their tech centres. This high-level networking opportunity connected key stakeholders and decision-makers from both national and local levels, reinforcing Portugal’s reputation as an emerging technological hub.

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Angola-Portugal Chamber of Commerce and Industry (CCIPA) highlights Angola’s key investments in tourism, agriculture, education, and infrastructure The head of the Portugal-Angola Chamber of Commerce and Industry (CCIPA), João Traça, highlighted the Angolan Executive's investment in the Tourism, Agriculture, Education and Infrastructure sectors, #ангола #Economy #development #cooperation #安哥拉 #PortugalAngolaChamberofCommerceandIndustry(CCIPA) #AngolaandPortugal #Tourism #أنغو3لا #AnatólioDomingos #Education #agriculture #Angola #Luanda #Infrastructure #AngolaPortugalChamberofCommerceandIndustry(CCIPA)highlightsAngola’skeyinvestmentsintourismagricultureeducationandinfrastructure #JoãoTraça #アンゴラ #sustainablegrowth

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Given that the Government is preparing a National Digital Strategy, including the National Artificial Intelligence Agenda 2030 in this roadmap, here are some ideas. 📣 National AI Agenda for Portugal: A Call for Strategic, Ambitious Action Here are some critical pillars for a forward-thinking AI agenda: 1. AI in Portuguese Language Preservation: Inspired by pioneering projects like PORO (European open source LLMs), led by SILOGen, we must prioritize safeguarding and promoting the Portuguese language within AI applications. This approach protects linguistic heritage and ensures accessible and inclusive AI solutions for Portuguese speakers worldwide. 2. Private Cloud for Data Sovereignty and Security: Most SMEs and startups rely on public cloud platforms for AI development. Establishing a secure, national Test Bed (like Test Bed DecSecPaaS) can protect intellectual property, reduce reliance on foreign-owned platforms, and ensure data sovereignty. This model empowers startups and SMEs to develop AI solutions safely by fostering a cyber-secure, innovation-friendly environment.  3. Talent Attraction and Retention: Investing in digital training and creating R&D hubs collaborating with universities and private entities will secure a pipeline of skilled professionals for the AI ecosystem. This includes upskilling our local talent, drawing in international expertise, and creating a competitive AI ecosystem globally. 4. Building a Resilient AI Infrastructure: Collaborative platforms like the Iberian AI Factory with Spain underscore the importance of strategic alliances. Portugal should expand such initiatives to build an interoperable, resilient infrastructure that benefits both the private and public sectors. Portugal could initiate strategic alliances across CPLP countries, creating a shared AI infrastructure to foster collaboration in Portuguese. This network can serve as a backbone for AI innovations that meet regional needs, mutually benefiting Portuguese-speaking countries from a robust, interconnected AI framework. 5. Advancing AI Across Key Sectors: AI presents unique opportunities for transformation in sectors like Agriculture, Health, Energy, and Tourism. By focusing on sector-specific applications, Portugal can tackle challenges like precision agriculture for sustainable farming, AI-driven health diagnostics, and tourism technologies that showcase our heritage to the world.  6. Ethical AI Frameworks: A national commitment to responsible AI ensures that technological progress is aligned with societal values, reinforcing public trust and setting a benchmark for ethical innovation. Let’s make Portugal a leader in AI that innovates and inspires. 🌐🚀 #PortugalAI #CPLP #DigitalSovereignty #CloudStrategy #Innovation #AIforGood #TechPolicy #ArtificialIntelligence

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I'm pleased to see our government's focus on strengthening Portugal's position through high-quality, globally relevant events. Events that attract top-tier themes and audiences generate long-term strategic positioning and immediate financial returns for the country. Hosting large-scale events demands significant resources, and Portugal, despite its size, excels in its welcoming approach to visitors. There's much to discuss on this topic, with various factors influencing the pursuit of quality events. While not an expert in the field, I've held this firm conviction for years, based on my experience as a traveller and professional in the United Arab Emirates, where investments in high-quality events have yielded remarkable results. We should take pride in Portugal's journey and seek, without populism, to strengthen a quality path that few countries can achieve. Let's be demanding in our commitment to quality across the entire value chain. As leaders and stakeholders, your role in this is crucial and greatly valued. Congratulations to all who embrace this responsibility, as it's a vital step forward. I challenge the world to witness the untapped potential of Portugal. Sharing insightful articles from H.E. Pedro Reis and Cllr. Catarina Santos Cunha as examples of the leadership and vision driving Portugal forward. #Portugal #UAE #MiddleEast #business #investment #pbcmea #HealthTourism #StrategicPartnerships

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I respect all initiatives to promote the conservation of species from our rich biodiversity in our biomes. Let's talk about Amazonian Mahogany. Mahogany is used in luxury furniture, decorative objects, panels, interior finishes, among others. It is also used in the production of musical instruments, mainly guitars and acoustic guitars, due to its characteristic timbre and sound resonance, which tends towards the mid-bass range. Mahogany is a high-quality wood used in luxury furniture and musical instruments. Pressure on this species compromises not only biodiversity, but also the health of Amazonian ecosystems. Preserving mahogany is, therefore, an urgent and essential issue for maintaining environmental balance. As experts and advocates of sustainability, we have the responsibility to lead awareness and promote effective actions for the recovery of this species. And it faces a serious risk of extinction due to deforestation and illegal exploitation. To help repopulate the Amazon forests with this noble tree, we can: Educate and Raise Awareness: Inform the public about the importance of mahogany and promote responsible consumption. Reforestation: Participate in mahogany planting projects in degraded areas. Support Local Communities: Offer sustainable economic alternatives to Amazonian communities. Public Policies: Advocate for laws and incentives that promote sustainable forest management. Partnerships: Collaborate with NGOs, governments, and the private sector to develop conservation solutions. By joining forces, we can ensure the preservation of mahogany and the Amazon forests for future generations.

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🌟 Exciting News from the ICCA Country and City Rankings for 2023! 🌍| We are thrilled to share the remarkable advancements in the ICCA rankings for 2023, highlighting Porto's ascent as a hub for international conferences and events. This year, #Porto has risen to the 23rd spot in the global meetings industry, hosting 68 major events and proving its status as a top meeting destination. It also advanced from 22nd to 18th in Europe, becoming the second favorite among non-capital cities, but the number one destination among all cities that belong to the EU CVB Network. This recognition is a testament to Porto's vibrant, dynamic environment and its growing appeal in the global meetings industry. #Braga, #Guimarães, and #Matosinhos have seen significant jumps in their standings, with Braga soaring 117 places. These cities are emerging as competitive players, demonstrating robust capabilities in hosting international events. The strategic efforts in enhancing our infrastructures, services, and organizational capacity have prepared us to meet the diverse needs of every event profile. Our region is not only working to strengthen our presence in significant international networks but also digitalizing our services and intensifying networking actions. These achievements reflect our unyielding dedication to capturing and supporting MICE opportunities, according to Luis Pedro Martins, the president of Visit Porto and North of Portugal - Convention & Visitors Bureau. "There is no doubt that this sector is a significant lever for tourism due to its multiplier effect on other tourism segments and its role in energizing other economic sectors," emphasis. Just as our Ofelia de Souza says, "Trust us darling...We Know" that Porto and North of Portugal is the wise choice for your events and meetings. 😉 #visitportoandnorth #ICCA #RankingICCA #ICCACountryandCityRankings

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It was an honor to contribute to the 3rd Edition of The Legal Industry Reviews with some thoughts on how we ought to rethink legal education for the coming years. My thoughts in a nutshell: 💻 Our college students are now 100% digital natives and mobile-oriented. We cannot continue teaching the same way and expect the same results. Their learning is now focused on new media, such as video, and they struggle to keep their attention focused solely on papers and books. We cannot continue to ignore this or deem it simply as a 'lost generation'. 🦾 As educators, it is possible to find new ways to free up time for professors to focus on the most essential part of their job: actual teaching and not just unilateral lecturing. Most students will be more comfortable learning with flexibility, using videos and other learning activities that allow them to learn from anywhere at any time, than sitting in a classroom listening to a theoretical exposition. Professors should focus on live dynamic learning, including debates, critical workshops, moot courts etc, developing the knowledge that students acquired previously through those other media. 🏛️ Universities will benefit from this, too. They will be able to redirect their resources for more dynamic teaching and delegate the many hours of lecturing to always updatable videos like the ones we are working with at The Legal Place. Instead of spending countless resources on recording those trainings over and over, they need only to write down their classes, and they can be updated forever. Especially in matters such as Executive Education, in which busy professionals have little time for the typical classroom experience, using new learning tools such as avatars can make their offer stand out from the existing executive courses most schools provide. In summary, I argue that we need to do differently. Not in a silly way, by dismantling over two millennia of legal education or thinking AI is the solution to all, but rather by focusing our scarce resources on improving what we do best: teaching, not repeating.

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The Malta Tourism Authority is pleased to announce that the Cross-Re-Tour Call for Proposals (CfP) is officially open: https://lnkd.in/e4GkeiiM This initiative provides tourism SMEs with the opportunity to submit innovative project proposals aimed at advancing their green and digital transition. The top 10 project proposals will each receive a grant of €30,000. An international information session is being held on 2nd December 2024, at 10:00hrs, to provide an in-depth walkthrough of the CfP details and application process. We encourage SMEs to participate in this seminar via this link: https://lnkd.in/eNcW3pZm to ensure a clear understanding of the requirements.

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Don't miss the 4th Innovation, Sustainability and Regeneration international conference. 2 days discussing frontier topics at the level of innovation and how it can enhance sustainability and regeneration. Amazing speakers, roundtables and the presentation of case studies from our partners. #CatolicaPortoBusinessSchool #INSURE.hub #Innovation #Sustainability #Regeneration

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I would like to share this "ADN da Energia" podcast dedicated to briefly discuss some future pathways on the energy sector.

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