The new Galaxy Z Series

Starting AED 140/month

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Take gaming to the next level

Get the Nintendo Switch 2 from AED 105/month

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Up to 50% off

6 months discount on selected Freedom Plans

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Neo Home Plans

Get 1Gbps speed for AED 399 only!

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Roam Like Home

Freedom Plans​ starting AED 100/week

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Get up to 70% OFF

Discounts on devices and accessories

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The latest and greatest from Apple

More special offers, more affordable

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Quick Access

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Quick Pay & Recharge

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Postpaid

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Prepaid

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Home Internet

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Home Wireless

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Postpaid Plans

Starting from

AED 125/month

  • Up to 50% off for 6 months on selected Freedom Plans
  • FREE STARZPLAY subscription on selected Freedom Plans
  • Smiles Unlimited - Buy 1 Get 1 vouchers and FREE delivery on food, and groceries 
  • Stay close with GoChat - Free calls, chats & exclusive stickers daily
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Prepaid Plans

Starting from

AED 35/month

  • Double data on all plans
  • FREE SIM worth AED 55
  • 15% FREE bonus credit
  • Unlimited internet calling
  • Exclusive unlimited calls to one preferred e& number
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Emirati Exclusive Plans

Starting from

AED 250/month

  • FREE STARZPLAY subscription on selected Freedom Plans
  • Up to 200,000 Smiles Points
  • FREE Roam Like Home
  • Instant eSIM activation
  • Smiles Unlimited - Buy 1 Get 1 vouchers and FREE delivery on food, and groceries
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Visitor Lines

Starting from

AED 49/month

  • FREE SIM on selected plans
  • Smiles Unlimited - Buy 1 Get 1 vouchers
  • AED 100 Careem voucher; to be used for food, rides and more
  • Free 24 hours delivery
  • 25% off on 2 Hala rides
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More value starts here.
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15% bonus credit on every recharge of AED 10 or more!

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Buy add-ons and customize your plan

Starting from

AED 25/month

  • Customize your plan based on your needs and enjoy additional value
  • Includes extra data, local, international calling minutes, roaming packages and more!
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Upgrade your Postpaid Plan and get more value

Starting from

AED 250/month

  • Enjoy more data, extra local and international minutes
  • Get unlimited access to what matters most - all with greater value and flexibility
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Traveling abroad? Flexible data and voice packs available!

Starting from

AED 100/month

  • Stay connected while traveling with our Roaming packs
  • Get data, calls, and more in 130+ countries, with easy activation and full bill control
  • Subscribe online in just 2 clicks!
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Talk more, pay less with Postpaid
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More Data, More Minutes, No Limits!

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Home Plans

Starting from

AED 299/month

  • 6 months rental discount and 1Gbps Speed with eLife Ultra Starter
  • FREE installation worth AED 199
  • Amazon Prime, STARZPLAY, Anghami Plus Family, TV by e&, Smiles, Arena eLife and much more!
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Home Wireless Plans

Starting from

AED 229/month

  • High-speed internet and unlimited data
  • Unlimited GoChat voice and video calls
  • Free 24 hours* delivery
  • Optional 5G Plug-n-Play router
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Full Home Wi-Fi

Starting from

AED 99/month

  • Best WiFi coverage for AED 99* per month
  • 6 months of Free subscription
  • Ultra-fast speeds 
  • WiFi experts available to take care of the installation and maintenance
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Your home, upgraded.  
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1Gbps speed for AED 399 with Neo Home Plans!

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Enjoy more with Add-ons

Starting from

AED 25/month

  • Boost monthly internet speeds
  • Enjoy ad-free tracks, podcasts, and playlists anytime, anywhere with 3 months FREE!
  • Microsoft 365 Family at 25% discount for first 12 months
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Upgrade your Home Plan

Starting from

AED 299/month

  • 6 months rental discount, 1Gbps internet speed, free installation, 187+ premium channels, and top subscriptions like STARZPLAY and Amazon Prime with Ultra Starter
  • 1Gbps internet speed, unlimited data, 200+ TV channels, premium Amazon Prime and TV by e& subscriptions with Neo
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Full Home Wi-Fi

Starting from

AED 99/month

  • Best WiFi coverage for AED 99* per month
  • 6 months of Free subscription
  • Ultra-fast speeds 
  • WiFi experts available to take care of the installation and maintenance
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Time for a plan refresh?
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Ultra Starter for just AED 299/month for 6 months!

Discover our cutting-edge
collection of
devices

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Smartphones

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Laptops

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Tablets

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Accessories

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Smart Home

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Gaming Zone

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Wearables

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Smart TVs

Galaxy Z Fold7 with unlimited data at AED 250/month.
Huawei Pura 80 Ultra starting from AED 174/month.
Introducing Galaxy Watch series starting from AED 57/month.
Reward your kids with the perfect gift!
Nothing Phone (3) starting from AED 135/month.
Accessories to match your lifestyle starting from AED 19/month.
Gaming PCS starting from AED 108/month.

Explore our Digital Products

Instant activation, zero commitment with Arena Pro

Unleash premium cloud gaming on any device!

Unlimited movies with STARZPLAY

Enjoy Hollywood blockbusters, your favourite TV shows and more!

Play online games with Arena Play

Get ad-free access to 850+ premium mobile games.

Gaming Zone - Your world to premium unlimited gaming access

Gear up to your next gaming session with our collection of gaming PCs, Consoles, Laptops, Accessories and more!

Control your home – anytime, anywhere!

With advanced tech, manage tasks with voice commands or touch screen. Control home, entertainment, security and more, effortlessly - anytime, anywhere!

Rewards by e& with Smiles

Get up to 10% cashback and unlimited rewards from e& with Smiles.

GoChat – Bringing the world closer

Enjoy free, high-quality video and voice calls, plus instant messaging – anytime, anywhere.

Productivity on the go

Get your favourite tools in one click with the Microsoft 365 app on your windows PC.

GoLearning

Earn certificates and badges from leading brands and universities, to showcase on your professional profiles.

A new digital safety solution by e&

Manage your children’s digital world with intuitive parental controls. Set screen time limits, block harmful content, and track online activity.

Hassle-free payments

Pay for your online services with your e& UAE number in a safe, secure and hassle free manner with e& UAE's Add to Bill Service.

Smarter Payments with e&

Send money globally and locally, pay bills and merchants, send gifts, and much more.

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Join over 6 Million e& UAE App users. Download Now.

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