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Marketing AI
Agentforce for Marketing equips marketers to build more dynamic campaigns with purpose-built AI that's at the ready to streamline technical workload. Design end-to-end experiences, personalize every customer interaction in real-time, and proactively elevate performance with insight and autonomous action — unlocking a new era of marketing innovation.
These customers are redefining CX with Agentic Marketing
Transform Marketing with Agentic AI
Empower your teams and improve your customer experience with Agentforce for Marketing. Automate execution, personalize engagement, and optimize campaigns—all powered by Data Cloud and embedded intelligence. With Agentforce, your business can market smarter, faster, and more effectively.
Powered by Real-Time Data
Leverages Data Cloud for structured and unstructured data insights, using Retrieval-Augmented Generation (RAG) to analyze data and drive intelligent actions.
AI That Takes Action
Moves beyond insights to execution. For example, Agentforce can recommend a product and complete the purchase for the customer if they approve.
AI + Human Collaboration
Deploy your new digital labor workforce with Agentforce -- letting AI streamline technical operations of delivering CX, so you can focus on building impactful customer relationships.
Here’s how you can get started with Agentforce.
Use pre-built templates that are tailored to your marketing use case and designed to use business data to contextualize interactions. Or, create custom agents that operate uniquely within your ecosystem designed to fit your exact use case -- equipping you to unlock the full power of the platform through customization.
Ready-to-use Templates
Pre-built, AI-powered features that drive autonomous action for common marketing tasks. Unlock a set of ready-to-use topics and actions that power agentic marketing.
Agentforce accelerates autonomous campaign creation by generating briefs, target segments, email and SMS content, customer journeys in Flow, and even campaign summaries—so you can launch faster with less lift.
Actualize 1:1 personalization with autonomous action. Agentforce proactively delivers the right content, products, and offers to each customer—driven by real-time profile insights.
Agentforce maximizes your media performance by proactively identifying and autonomously pausing underperforming ads, recommending improvements, and dynamically optimizing to your goals.
Automate complex promotion workflows and effortlessly apply them to ongoing or new campaigns. Agentforce helps Loyalty Admins move faster and work smarter—no manual effort required.
Custom Agents
Use AgentBuilder to create custom agents that are tailored to your specific use case.
Turn service moments into marketing opportunities.
Agentforce powers two-way chats that connect marketing and service—re-engaging at-risk customers or answering support questions in real time, all personalized using profile and engagement data.
Deliver 24/7 personal shopper experiences.
Agentforce helps customers discover products, get tailored offers, and complete purchases across SMS, web, or WhatsApp—driven by behavior, preferences, and real-time needs.
Engage, qualify, and convert with precision.
Agentforce captures interest on your site, nurtures leads with personalized follow-ups, and guides high-intent buyers to the next step—whether that’s a meeting, sign-up, or sale.
Start your agentic marketing journey.
Whether you're just discovering agentic marketing or ready to level up your strategy, explore demos, expert insights, and hands-on guides that bring the concept to life. Learn how to use data, AI, and automation to deliver smarter, more responsive, and personalized experiences—at scale.
Learn new skills with free, guided learning on Trailhead.
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Marketing AI FAQ
Agentforce for Marketing consists of both out-of-the-box AI marketing agents and "build-your-own" AI marketing agents. Available today out of the box, Agentforce Campaigns helps marketers save time by automatically building end-to-end campaigns. This includes generating a campaign brief, target audience segment, content, and customer journey based on your goals and guidelines. Because agents require the right data foundation, Data Cloud connects and harmonizes all of your enterprise data and makes it available in Agentforce to search and ground (RAG). Through customer metadata and semantic data, agents can analyze that data and determine the best action—all while keeping your data safe and secure on the Einstein Trust Layer.
In addition, marketers can also use Agent Builder to easily build marketing agents. This includes use cases such as automating personalized conversations in SMS or WhatsApp, building custom agendas for every event attendee, and automating lead capture on the web.
AI marketing tools are software applications that utilize artificial intelligence techniques to enhance various aspects of marketing. These tools leverage generative AI, machine learning, natural language processing, and data analytics to generate content, workflows, and insights, as well as automate processes, optimize decision-making, and deliver personalized customer experiences.
They include predictive analytics for forecasting customer behavior and campaign performance; chatbots and virtual assistants for customer interactions; content generation and optimization; recommendation engines for personalized product suggestions; ad optimization and targeting; sentiment analysis for understanding customer feedback; and marketing automation for streamlining repetitive tasks. These AI-powered tools empower marketers to make data-driven decisions, improve efficiency, and deliver relevant and engaging experiences to customers.
AI tools can revolutionize your digital marketing efforts by providing valuable insights, streamlining processes, and delivering personalized experiences. Utilize AI for audience segmentation, content creation, and optimization. Implement chatbots and virtual assistants for 24/7 customer support and personalized recommendations. Leverage predictive analytics to optimize campaigns, while recommendation engines offer personalized product suggestions. Use AI for ad optimization and targeting, sentiment analysis for customer feedback, and marketing automation for streamlined workflows.
By embracing AI tools, you can enhance efficiency, improve campaign performance, and deliver tailored experiences that resonate with your audience in the digital landscape.
AI marketing software offers businesses numerous benefits, including data-driven insights, scalable personalization, automation of manual tasks, enhanced customer engagement, improved campaign performance, targeted segmentation, real-time and predictive analytics, and adaptability.
By leveraging advanced algorithms and machine learning, AI marketing software enables businesses to gain valuable insights from data, deliver personalized experiences at scale, automate time-consuming tasks, engage customers effectively, optimize campaigns, target specific segments, and make data-driven decisions in real time. This empowers businesses to enhance their marketing efforts, improve customer satisfaction, and achieve better results in the ever-evolving digital landscape.
AI marketing software utilizes artificial intelligence techniques such as machine learning, natural language processing, and data analytics to enhance marketing processes. It collects and analyzes data from various sources, segments the audience based on attributes and behaviors, and enables personalized marketing experiences.
The software automates repetitive tasks, provides predictive analytics for forecasting customer behavior and campaign performance, offers real-time optimization, and continuously learns and improves from data and feedback. By leveraging AI capabilities, marketers can make data-driven decisions, engage customers effectively, and optimize their marketing strategies for better outcomes.
Every business can benefit from AI today, especially if you place high importance on personalization of the customer experience and higher productivity and efficiency within your marketing department. The desire for data-driven decision-making, automation and efficiency, and increased availability of resources are all key drivers of AI adoption.
AI marketing tools can help manage large-scale campaigns, deliver personalized experiences, provide valuable insights from data, automate repetitive tasks, and give a competitive edge. Assessing your specific business goals and challenges will help determine which AI marketing tools are most beneficial for your organization.
When choosing the right AI marketing software, it is crucial to prioritize a commitment to trust as the number one value. Look for software providers with a strong reputation for data privacy, security, and ethical practices. Ensure that the software adheres to industry standards and regulations to protect customer data.
Additionally, consider the transparency and explainability of the AI algorithms used by the software. Look for providers that offer clear insights into how the algorithms make decisions and provide explanations for their recommendations. Evaluate the software's track record, customer reviews, and case studies to gauge its effectiveness and reliability. Finally, consider the scalability, integration capabilities, and user-friendliness of the software to ensure it aligns with your business needs and can be easily adopted by your team.
By prioritizing trust as the primary value, you can choose an AI marketing software that not only delivers results but also upholds ethical standards and protects customer data.